In July BP Europa SE and Lekkerland SE announced the continuance of their successful convenience partnership in Germany with a five-year extension of their exclusive agreement to deliver REWE To Go stores at Aral retail sites – bp’s German retail brand.
This is bp’s largest European convenience supply agreement and brings together Germany’s largest forecourt brand with one of the country’s leading convenience specialists, to provide customers on-the-move with quality food and beverage offers in convenient roadside locations.
The agreement covers the implementation and ongoing development of the REWE To Go at Aral concept, with bp responsible for developing new food service offers in addition to operating the sites. bp will invest in the food service areas of the stores; trialling new offers and testing new concepts – including freshly prepared food in store – to transform the consumers’ forecourt shopping experience, in partnership with Lekkerland.
The trading company Lekkerland – part of REWE group, one of the leading trading and tourism groups in Germany and Europe – is the exclusive supply partner for the majority of the product ranges stocked in stores across Aral’s network of 1,200 company-owned retail sites in Germany.
“We’re really excited to continue our partnership with Lekkerland and work together to further develop our REWE To Go at Aral concept for our customers,” said Jo Hayward, bp vice president convenience Europe.
“The convenience sector in Germany is growing, with more people eating on the move and carrying out top-up grocery shops. As the energy transition progresses, customers will spend more time at our sites charging their EVs. We will keep evolving our offers to meet their needs, transforming forecourt convenience with new product ranges, store layouts and digital solutions to give our customers what they want, where they want it.”